In The Millionaire Mindset: How Ordinary People Can Create Extraordinary Income, Gerry Robert offers a work that seeks to bridge the gap between average income-earners and those who achieve substantial financial success. Robert, a speaker, author and mentor who rose himself from modest beginnings to a multi-million-dollar income, uses his own story and the techniques he has honed to present a roadmap for what he calls a “millionaire mindset”. SeeKen+3gerryrobert.com+3maruey.com+3
Background of the Author and Book
Gerry Robert is a bestselling author, consultant and motivational speaker whose career spans North America and Asia. According to his biography, he moved from poverty to earning a $1 million-plus annual income in his twenties—demonstrating that his methods are not purely theoretical but borne of personal practice. gerryrobert.com+1
His book The Millionaire Mindset describes how “ordinary people” can create “extraordinary income” by shifting how they think, perceive money, adopt multiple income channels and change old programming. gerryrobert.com+1 The book positions itself as much a mindset book as a practical strategies book: not only what to do, but how to shift your internal wiring.
Core Thesis
At the heart of Robert’s thesis is the idea that income is largely a function of thinking. He argues that many people remain in mediocre earning patterns because their mindsets, conditioning, beliefs and habits keep them locked into the same results. For example, he asks: why do many lottery winners return to poor circumstances after a few years? His answer: because their thinking did not change—they lacked the mindset of consistent wealth. SeeKen
He contends that if one can shift the way one thinks about money, value, success, time, and oneself, then one can generate income at a much higher level. Changing the inner script enables changing the outer results.
Key Elements and Concepts
Several recurring themes emerge in the book:
1. Mind-conditioning and the “money blueprint”
Robert emphasises that most people grow up with certain beliefs about money—some explicit, some implicit—that shape their results. The exercise of identifying negative money beliefs, rewriting them, and replacing them with empowering ones is central. For instance: writing down negative associations one has with money (e.g., “money is evil”, “rich people are greedy”) and then reframing them. FlipHTML5+1
Robert writes: “The mind is not the thing. The mind is the activity… Mind operates by the Law.” SeeKen+1
2. Raising your thinking / law of vibration
One of the exercises in the book relates to raising one’s “vibration” or level of thought. For instance, someone earning $30,000 per year is thinking $30,000 per year thoughts; to earn $3 million requires “$3 million-a-year” thoughts. SeeKen+1 This language draws heavily from self-help metaphors about vibration, energy, attraction.
3. Multiple sources of income (MSI)
Robert emphasises that wealthy people don’t rely solely on a single income stream. Developing multiple sources of income is a key strategy for building and scaling wealth. maruey.com+1
He argues that relying only on a job or standard career limits one’s potential, whereas creating other channels (business, investment, intellectual property) expands opportunity.
4. Breaking bad habits & taking action
Mindset alone is not enough—Robert insists that action is required. He provides systems to break unproductive habits, take daily steps, create a blueprint for life, align goals, time, finances and values. eBay+1
He also emphasises that many people “spin their wheels” because they have not changed the thinking that created the results thus far. The book offers tools to shift this.
5. Attracting money and value-creation
Robert frames wealth not merely as accumulating money, but as generating value and becoming a magnet for money through value, service, mindset and action. He suggests that reframing one’s view of money—from a scarce or negative concept to a positive, enabling one—is critical. FlipHTML5+1
Why it Resonates (and for Whom)
For readers who resonate with self-help, motivational frameworks and personal development, The Millionaire Mindset offers a clear and enthusiastic prescription. It provides concrete exercises (writing down beliefs, visualisation, blueprinting life, establishing multiple income streams) and is written by someone who claims a track record of success. Its language is accessible, its tone encouraging, and its promise bold.
For those who feel stuck in a plateau, battling limiting beliefs about money or seeking to expand their income potential, the book can be a catalyst for mindset shift. It emphasises that regardless of one’s current income, one’s thinking can change—and that leads to changed results.
Limitations & Critiques
While the book has strengths, there are some caveats:
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Mindset over mechanics: The book emphasises mindset heavily, which is valuable, but may underplay structural factors such as economic conditions, luck, market timing, and differential access to resources.
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Spiritual/metaphorical language: The language of “raising vibration”, “mind is activity”, etc., may appeal to some but feel vague or less concrete to others. Readers looking for detailed financial models, investment strategies or business case studies may find the coverage somewhat general.
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Action vs expectation: While Robert emphasises action, some readers might feel the transition from mindset to consistent high income is glossed over—i.e., the “how exactly” may require further study or other resources.
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One-size mindset: As with many self-help books, the templates may need adaptation to individual circumstances. What works for one person may need tweaking for another’s background, culture, location.
Practical Take-aways You Can Start With
Here are five actionable take-aways distilled from Robert’s framework:
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Write down your money story: What did your family say about money? What associations did you grow up with? Write them, then rewrite them into empowering statements.
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Visualise the higher income: Instead of limiting your goal to your current earnings, visualise you already earning the level you desire. Send that message to your “crew” (in your mind) and align your thoughts accordingly.
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Create a blueprint for your life: Map out your vision: what income level, what lifestyle, what multiple income streams. Then identify one or two actionable steps you can take this week to move toward that blueprint.
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Develop at least one new income stream: Beyond your job, consider side business, publishing, coaching, intellectual property—something aligned with your skills and passion that can scale beyond time-for-money.
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Be a value-creator and adjust your mindset on money: Shift from “money is hard” or “money is bad” to “money is good, it enables me to serve, create, give”. Accept money as part of your value-creation ecosystem. And act: training, marketing, speaking, delivering value.
Conclusion
The Millionaire Mindset by Gerry Robert is an engaging, motivational blueprint aimed at helping people shift from limited income patterns to extraordinary income potential. Its strength lies in emphasising mindset, belief systems, multiple income streams and the internal programming that underpins external results. While it may not replace detailed financial or business strategy texts, it serves as a potent catalyst for those willing to look at their thinking, and commit to change.
If you’re ready to challenge your assumptions about money, rewrite your internal programming, and take practical steps toward greater income and value-creation, Robert’s book offers an energetic and structured guide. Like any self-help tool, its impact depends heavily on your willingness to act, persist and adapt. As Robert would say: change your thinking, change your life.

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