Be a Real Estate Millionaire by Dean Graziosi

Be a Real Estate Millionaire: How to Build Wealth for a Lifetime in an Uncertain Economy is a book by Dean Graziosi first published in 2007. Its purpose is to teach readers how to build lasting wealth through real estate investing, using a combination of mindset, strategy, and practical tools. Graziosi emphasizes that even in volatile markets, with the right approach one can find opportunity, minimize risk, and scale up. Profit Magazin+3Apple+3Hachette Book Group+3

The structure of the book includes explanations of market cycles, how to find “hidden value” in properties, how to analyze local markets, and how to negotiate deals that benefit all parties (“win‑win‑win” transactions). It is part strategic guide, part motivational primer. Apple+3National Association of REALTORS®+3Hachette Book Group+3

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Key Concepts & Strategies

Here are the main ideas and strategies Graziosi presents:

1. Understanding Market Cycles
   Graziosi argues that knowing which phase your local real estate market is in (expansion, peak, contraction, trough) is critical. The same strategy won’t work in all phases. What works when prices are rising may be disastrous when they fall. National Association of REALTORS®+1

2. Five Types of Real Estate Markets
   He defines different market types and suggests that each type has certain tactics that work, and some that don’t. For example, what works in a hot, appreciating market is different from a buyer’s market or one where values are stagnant. Knowing which you're in helps you decide whether to buy and hold, fix and flip, renovate, etc. Hachette Book Group+1

3. Seven Keys to Uncovering Hidden Value
   Graziosi suggests that many properties have built‑in or latent “hidden value” that investors overlook. Hidden value can come from under‑managed properties, poor marketing, deferred maintenance, using creative financing, or improving aesthetics, layout, or management. Apple+1

4. Local Market Analysis Test
   He provides tools/tests to evaluate your local market: demographics, supply vs. demand, interest rates/trends, local economic factors, regulatory or tax conditions. This helps you decide what strategy fits best in your area. National Association of REALTORS®+1

5. Win‑Win‑Win Transactions
   A recurring theme is not just how you profit, but how all parties involved can benefit — seller, buyer, investor. This tends to open more deals (more motivated sellers, less resistance) and reduce risk. For example, a deal that helps the seller remove themselves from a burdensome property, helps you gain a property at favorable terms, and benefits the community. Apple+1

6. Risk Minimization & Leverage
   Graziosi emphasizes being cautious with risk — not overextending, doing due diligence, avoiding bad debt, and using leverage wisely rather than recklessly. He also teaches that money is not always the biggest barrier; creativity, patience, and hustle often matter more. National Association of REALTORS®

7. Mindset & Persistence
   Motivation, avoiding fear, overcoming “limiting beliefs”, staying in the game even when deals fall through — these mental components show up throughout. Graziosi asserts that many people fail in real estate because they give up too early, get discouraged by setbacks, or don't educate themselves. National Association of REALTORS®+1

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Strengths of the Book

Here are aspects of Be a Real Estate Millionaire that many readers find especially valuable:

• Clear, Practical Framework: Graziosi doesn’t just motivate; he gives frameworks, checklists, decision tools. This helps you avoid going in blind.

• Realistic about Uncertainty: Since its subtitle references “an uncertain economy,” there are discussions about how to navigate risk, adapt strategy to changing conditions, rather than assuming always‑rising markets.

• Focus on Value vs Speculation: Many real estate books sell the idea of flipping & speculation. Graziosi’s emphasis includes improving value, managing properties, understanding cash flow, which tends to be more sustainable.

• Win‑Win Mindset: The ethics of doing deals that benefit others as well tends to open up more opportunities, reduce conflict, and build reputation and relationships.

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Weaknesses / Criticisms & Caveats

While the book has many strong points, there are some criticisms and caveats to keep in mind:

1. Market Differences & Time Sensitivity
   The U.S. real estate and financing environment even back in 2007 differs a lot from many other countries. Interest rates, lending practices, regulations, tax laws, availability of distressed deals — these vary widely. Some tactics may be less applicable or need adapting.

2. Financing Conditions Changes
   Some of the “creative financing” options that worked prior to financial downturns or crises may be harder now, especially after increased regulation, stricter lending standards, or liquidity constraints. What worked in one era may be harder or riskier now.

3. Overemphasis on Mindset Without Enough Local, Legal, Tax Details
   For some readers, especially outside the U.S., the book might provide motivation but not enough guidance for navigating local zoning, tax, landlord‑tenant laws, property management challenges, or legal risk.

4. Potential for Underestimating Up‑Front Costs and Hidden Expenses
   Renovation, maintenance, management, vacancy, repairs, legal compliance etc can eat into profit more than expected. Some real examples in the book may gloss over the friction of doing deals in messy real life.

5. Not a “Get Rich Quick” Strategy
   Despite the title, many of the strategies require patience, hard work, and sometimes capital or credit. People expect fast results but real estate wealth often builds more slowly.

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How to Apply It (Especially If You’re Starting)

Here are some ways you can take what you learn from Be a Real Estate Millionaire and put it into action:

1. Evaluate Your Local Market
   Use the book’s market analysis test to figure out what kind of market you’re in. Is demand rising, flat, falling? What are interest rates like? Are property taxes high? What are vacancy rates? This tells you which strategy to focus on.

2. Look for Hidden Value Deals
   Search for properties with under‑utilized potential: maybe older homes with outdated interiors, poor landscaping, inefficient heating/cooling, poor marketing, or high carrying costs. Sometimes you can negotiate with motivated sellers (those who need to sell fast for one reason or another) to get favorable purchase terms.

3. Structure Win‑Win Deals
   Think creatively: maybe seller takes payments spread out, or you help someone avoid foreclosure, or you do a lease‑option rather than full buy, or partner with someone who has money or skills.

4. Start Small, Scale Gradually
   Perhaps begin with a single property (rental or fix‑up) to learn the ropes: renovations, finding contractors, managing tenants, dealing with unexpected costs. As you gain experience and confidence, move to bigger deals or more properties.

5. Mindset Work
   Actively address fear, limiting beliefs, procrastination. Read, network with other investors, study failures as well as successes. Set clear goals, timelines, metrics. Measure progress rather than compare with others.

6. Prepare for Market Shifts
   Don’t rely purely on appreciation. Make sure your deals cash‑flow or provide some buffer. Keep reserves. Understand what happens if interest rates go up, if demand falls, if local regulations change.

7. Leverage Expertise & Team
   Real estate investing is often team‑based: realtors, contractors, maintenance, legal, property management. Cultivate relationships, learn to delegate, perhaps partner with those with complementary skills.

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Conclusion

Be a Real Estate Millionaire by Dean Graziosi is a strong blend of mindset, strategy, and practical tools for those wanting to build wealth through real estate. It emphasizes that becoming “a real estate millionaire” is not about luck or being in a perfect market — it’s about understanding your market, finding hidden value, structuring deals wisely, minimizing risk, and staying persistent.

If you approach it with realistic expectations, adapt the strategies to your local context, and commit to consistent action, many of Graziosi’s ideas can be very useful. But it’s not a magic formula: success still demands work, due diligence, patience, and adaptation.

Millionaire Success Habits: Unlocking the Inner Game of Wealth by Dean Graziosi

In a world overflowing with self-help books and get-rich-quick schemes, Millionaire Success Habits by Dean Graziosi stands out for its emphasis on mindset, behavior, and internal transformation. Rather than focusing on financial formulas or business tactics, Graziosi’s approach goes deeper—he argues that lasting success comes from upgrading your daily habits, beliefs, and identity.

Drawing from his own rags-to-riches journey and years of coaching entrepreneurs, Graziosi distills what separates those who thrive from those who merely survive. The result is a practical and inspiring guide to personal growth, one habit at a time.

Who Is Dean Graziosi?

Dean Graziosi is a well-known entrepreneur, real estate investor, and personal development coach. He’s also a bestselling author and business partner of Tony Robbins. Graziosi’s journey from a troubled childhood and financial hardship to multi-millionaire status adds credibility and authenticity to his message. He doesn't just talk about success—he's lived the transformation.

The Core Message: Small Habits Create Massive Results

At the heart of Millionaire Success Habits is a powerful but simple idea: you don’t need to change everything in your life—just your habits. Specifically, the small, consistent choices you make each day compound over time, shaping your identity, actions, and ultimately, your outcomes.

This is not about working harder; it’s about working smarter and more consciously. Success, according to Graziosi, is a byproduct of intentional living—not hustle alone.

Let’s break down the key habits and principles from the book.

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1. The Power of “Why”

One of the first exercises Graziosi introduces is discovering your “why”—the deeper reason behind your goals. It’s not enough to want more money, a better job, or a bigger house. You need to understand what drives you emotionally.

Graziosi encourages readers to dig deep by asking “why” multiple times, a technique that helps you move beyond surface-level desires to uncover your core motivation.

For example:

• Why do you want to make more money? → To feel secure.

• Why do you want to feel secure? → So I can stop worrying.

• Why is that important? → Because I want to be present with my family.

Knowing your “why” gives you fuel during tough times. It aligns your goals with your values and gives your efforts meaning.

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2. Replace the Villain with the Hero

We all have an internal voice—the narrator of our lives. For many people, that voice is a “villain”, constantly sowing doubt, fear, and self-criticism. Graziosi explains that success starts with replacing that voice with the “hero”—the part of you that believes in your potential.

This shift in mindset is crucial. Millionaire habits aren’t just about external actions—they’re about how you see yourself. If you believe you’re not smart enough, not worthy, or too late to succeed, you’ll sabotage yourself.

Graziosi suggests catching the villain voice in action, challenging its narrative, and consciously choosing to replace it with affirming, empowering self-talk.

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3. Morning Routine: Own Your Day Before It Owns You

Successful people don’t start their day by reacting to emails, texts, or news headlines. Instead, they proactively shape their mindset and focus first thing in the morning.

Graziosi’s recommended morning routine includes:

• Gratitude journaling

• Reviewing your “why”

• Setting clear intentions

• Visualizing success

This morning habit doesn’t have to take hours. Even 10–15 minutes of intentional focus can radically shift your mindset for the day. It helps you respond instead of react, putting you in the driver’s seat of your life.

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4. Confidence Through Courage, Not Perfection

Many people wait until they “feel ready” before taking action—but that moment never comes. Graziosi explains that confidence comes from courage, not from waiting until everything is perfect.

Millionaires aren’t fearless—they just act in spite of fear. They make decisions, learn from mistakes, and keep moving forward. Graziosi encourages readers to adopt a “progress over perfection” mindset.

Start the business. Have the conversation. Launch the idea. Take the risk. Action creates clarity, and with each courageous step, confidence grows.

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5. Eliminate “Success Traps”

Graziosi introduces the concept of “success traps”—things that seem like progress but actually hold us back. These can include:

• Staying busy with low-impact tasks

• Saying “yes” to everyone

• Working in a job you’ve outgrown

• Chasing someone else’s definition of success

To escape these traps, you need to evaluate your current patterns and priorities. Are your daily activities moving you closer to your goals, or just keeping you occupied? Graziosi’s advice is clear: Say no to the good so you can say yes to the great.

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6. Surround Yourself with the Right People

“You become the average of the five people you spend the most time with,” Graziosi reminds us. Millionaire habits aren’t developed in isolation—they are shaped and reinforced by your environment and relationships.

If you’re surrounded by negativity, complacency, or people who don’t believe in growth, it’s going to be hard to rise. Graziosi suggests finding mentors, joining mastermind groups, and cultivating friendships that support your mission.

The right circle will inspire, challenge, and elevate you. The wrong circle will slowly drain your energy and ambition.

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7. Focus on Solutions, Not Problems

Millionaires train their minds to solve problems, not dwell on them. Where most people see roadblocks, successful people see opportunities for innovation.

This habit of reframing challenges as puzzles to solve builds resilience and creativity. It also keeps your energy directed toward solutions, which is where real progress happens.

Whenever you're stuck, Graziosi suggests asking:

• What’s the next best step I can take?

• Who can help me with this?

• What am I learning from this challenge?

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8. Adopt an Abundance Mindset

One of the final themes in the book is the shift from scarcity thinking to abundance thinking. Many people are conditioned to believe that wealth is a zero-sum game—that if someone else wins, they lose.

Graziosi dismantles this notion. Abundance thinking says:

• There’s more than enough to go around.

• Your success doesn’t take away from mine.

• Collaboration beats competition.

This mindset shift opens doors to generosity, creativity, and freedom. It removes jealousy and insecurity, and it attracts opportunity.

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Final Thoughts: It’s Not About Luck—It’s About Habits

Millionaire Success Habits isn’t just about making money. It’s about becoming the kind of person who naturally creates success—in relationships, in business, and in life.

Dean Graziosi’s message is empowering: You don’t need to be born into wealth, have perfect timing, or get lucky. You simply need to identify and install the right habits—the ones that align your thoughts, actions, and emotions with your highest potential.

The road to success doesn’t require a revolution. It just requires a decision: to show up, every day, with intention and purpose.

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If you're serious about transforming your life, start small. Identify just one habit from Graziosi’s list that resonates with you and commit to practicing it for the next 30 days. Big change begins with small wins—and Millionaire Success Habits is a blueprint for exactly that.

Think and Grow Rich by Napoleon Hill: A Blueprint for Success or Just Wishful Thinking?

Introduction

Few self-help books have stood the test of time like Napoleon Hill's Think and Grow Rich. First published in 1937, during the depths of the Great Depression, this book has sold more than 100 million copies worldwide and remains one of the most influential personal development books of all time. It has inspired entrepreneurs, leaders, and everyday readers for generations, promoting a philosophy of success through mindset, purpose, and persistence.

But what makes Think and Grow Rich so enduring? Is it a timeless blueprint for personal achievement, or just a motivational relic of another era? This article explores Hill’s central ideas, his methodology, the impact of the book, and the controversies surrounding it.

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Origins and Purpose of the Book

Napoleon Hill was commissioned by industrialist Andrew Carnegie to study and interview successful people to discover what made them successful. Over the course of 25 years, Hill claimed to have interviewed more than 500 of the most accomplished individuals of his time, including Henry Ford, Thomas Edison, Alexander Graham Bell, and John D. Rockefeller.

The result was Think and Grow Rich—a 13-step philosophy designed to help anyone achieve their desires, particularly wealth, by cultivating specific mental habits and personal discipline.

Importantly, the title is somewhat misleading: Think and Grow Rich isn’t just about money. Hill explicitly states that "riches" can mean anything—financial success, happiness, peace of mind, or fulfilling relationships. At its core, the book is about unlocking human potential.

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The 13 Principles of Success

The backbone of Hill’s work is a list of 13 principles, which he believes are essential for achieving success:

1. Desire – Success begins with a strong burning desire for a specific goal.

2. Faith – You must believe in your ability to achieve your goal.

3. Autosuggestion – Repetition of affirmations to influence the subconscious mind.

4. Specialized Knowledge – General education is not enough; specific, actionable knowledge is key.

5. Imagination – Ideas and creativity fuel success.

6. Organized Planning – A clear plan, executed with persistence, is essential.

7. Decision – Successful people are decisive and firm in their choices.

8. Persistence – Sustained effort and resilience separate winners from quitters.

9. Power of the Master Mind – Surrounding yourself with a group of like-minded individuals creates synergy.

10. The Mystery of Sex Transmutation – Transforming sexual energy into creative and productive outlets.

11. The Subconscious Mind – It can be influenced to shape behavior and outcomes.

12. The Brain – A broadcasting and receiving station for thought, especially when influenced by emotion.

13. The Sixth Sense – An undefined “intuition” or inner voice that guides decisions when all other principles are mastered.

Hill asserts that these steps, when practiced with discipline, emotion, and faith, lead to the "state of mind which is necessary for success."

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The Power of Thought

The central message of the book is that thoughts are powerful things. Hill famously writes:

"Whatever the mind of man can conceive and believe, it can achieve."

This is the foundational idea of what later came to be known as the Law of Attraction—the belief that positive or negative thoughts bring positive or negative experiences into a person’s life. While Hill didn’t use the term “law of attraction,” his work laid the groundwork for later movements that popularized it.

He argues that thoughts are vibrational forces that interact with the universe, attracting like energy. Success begins not with luck or external conditions, but with what’s happening inside one’s mind.

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Influence and Legacy

Think and Grow Rich has had a tremendous impact on modern self-help and motivational literature. It has influenced authors like Tony Robbins, Bob Proctor, Rhonda Byrne (The Secret), and countless entrepreneurs.

It remains a staple in business schools, success seminars, and personal development courses. Even tech billionaires and motivational speakers reference Hill’s work as foundational to their mindset and drive.

The book’s legacy also includes the widespread use of concepts such as vision boards, positive affirmations, and goal visualization—all central to Hill’s method.

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Criticisms and Controversies

Despite its popularity, Think and Grow Rich has faced a fair share of criticism, both for its content and the credibility of its author.

1. Lack of Evidence

Hill claimed to have interviewed hundreds of successful people, including Andrew Carnegie, yet there’s no concrete documentation verifying many of these interviews. Critics argue that Hill may have exaggerated or even fabricated some of his connections.

2. Overemphasis on Mindset

While mindset is undeniably important, many argue that the book underplays systemic issues, such as economic inequality, discrimination, or external barriers to success. Simply thinking positively is not enough in all circumstances.

3. Pseudoscientific Claims

Hill’s discussion of the subconscious mind, the “sixth sense,” and “vibrational energy” lacks scientific backing. These ideas, while appealing, border on mysticism or pseudoscience and are often cited without empirical support.

4. Neglect of Moral Considerations

Some critics argue that the book encourages ambition and success without adequate emphasis on ethical responsibility, potentially promoting a “win at all costs” mentality.

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Why It Still Resonates

Despite the criticisms, Think and Grow Rich continues to resonate for several reasons:

• Empowerment: It places control in the hands of the individual, empowering readers to take charge of their destiny.

• Timeless Principles: The emphasis on clarity, discipline, planning, and persistence are universally relevant.

• Emotional Appeal: The book taps into hope and ambition, offering a clear structure for turning dreams into reality.

• Success Stories: Many who follow its principles report real-world improvements in their lives and businesses, lending practical credibility to its claims.

In a world where uncertainty and lack of direction are common, Hill’s call to clarity of purpose and mental discipline still holds immense appeal.

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Conclusion

Think and Grow Rich is more than a guide to accumulating wealth—it is a philosophy of personal achievement. Napoleon Hill's ideas, though controversial at times, have left a lasting mark on how people approach goals, success, and personal development.

Its central premise—that success begins in the mind—has become a foundational idea in both self-help literature and entrepreneurial culture. While it’s important to approach some of Hill’s claims with a critical eye, the core message remains powerful: your thoughts shape your reality.

Whether you view it as gospel or inspiration, Think and Grow Rich continues to challenge readers to dream bigger, believe in themselves, and take actionable steps toward their goals. And for many, that message alone is worth its weight in gold.

How to Win Friends and Influence People: Dale Carnegie’s Timeless Guide to Human Relations

In a world increasingly dominated by technology, social media, and digital communication, the importance of genuine human connection can sometimes be forgotten. Yet, over eight decades ago, Dale Carnegie understood a simple truth: people are at the heart of success. His classic book, How to Win Friends and Influence People, first published in 1936, remains one of the most influential self-help guides in history—not because it teaches manipulation, but because it offers timeless principles on how to treat others with dignity, respect, and empathy.

This article explores Carnegie's enduring wisdom, why his book remains a bestseller, and how its principles can still transform your personal and professional relationships today.

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The Genesis of a Classic

How to Win Friends and Influence People wasn’t born out of theory but out of practical necessity. Dale Carnegie, a former actor and public speaking teacher, noticed that many of his adult students—businesspeople, salesmen, managers—struggled not with technical skills, but with people skills. They wanted to connect better, lead effectively, and be more persuasive without causing conflict.

In response, Carnegie developed a course in effective communication and personal development. The book was originally a supplement to this course, yet it quickly gained traction on its own. Within a few months of its release, it became a bestseller—and it has remained in print ever since, translated into dozens of languages and selling over 30 million copies worldwide.

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Core Principles of Carnegie's Philosophy

At its heart, Carnegie’s book is not about manipulation or tricks. It is about mastering empathy, listening, and authentic engagement. The book is divided into several parts, each focusing on a specific area of interpersonal relations. Here's a look at some of the most enduring principles.

1. Fundamental Techniques in Handling People

Carnegie starts with three essential ideas:

• Don’t criticize, condemn, or complain.
  Criticism puts people on the defensive and wounds pride. Instead of fostering change, it often creates resentment. Carnegie encourages readers to understand others’ perspectives before judging them.

• Give honest and sincere appreciation.
  People crave recognition. A genuine compliment can motivate more effectively than harsh feedback. Carnegie stresses that appreciation must be sincere—not flattery or manipulation.

• Arouse in the other person an eager want.
  People are motivated by their own interests, not yours. Effective communicators learn to frame messages in terms of others’ desires and needs.

2. Six Ways to Make People Like You

Building rapport and friendship isn’t a matter of chance—it’s a skill. Carnegie outlines six methods:

1. Become genuinely interested in other people.
   Ask questions, show curiosity, and focus on their stories, not yours.

2. Smile.
   A simple smile signals warmth and openness. It's a universal symbol of friendliness.

3. Remember that a person’s name is to that person the sweetest sound in any language.
   Remembering and using someone’s name shows attentiveness and respect.

4. Be a good listener. Encourage others to talk about themselves.
   Most people would rather talk than listen. Being a listener makes you stand out.

5. Talk in terms of the other person’s interests.
   When you speak their language—literally or figuratively—you build connection.

6. Make the other person feel important—and do it sincerely.
   Every person wants to feel valued. Treating them as such creates trust and goodwill.

3. Win People to Your Way of Thinking

In conversations and debates, winning an argument often means losing a relationship. Carnegie provides strategies to persuade without alienating:

• Avoid arguments altogether.

• Show respect for others’ opinions. Never say, “You’re wrong.”

• If you're wrong, admit it quickly and emphatically.

• Begin in a friendly way.

• Get the other person saying "yes, yes" immediately.

• Let the other person do most of the talking.

• Let the other person feel the idea is theirs.

• Try honestly to see things from the other person’s point of view.

4. Be a Leader: How to Change People Without Giving Offense

Leaders and managers often need to correct or guide others. Carnegie offers gentle yet effective ways to lead without creating resentment:

• Begin with praise and honest appreciation.

• Call attention to people's mistakes indirectly.

• Talk about your own mistakes before criticizing the other person.

• Ask questions instead of giving direct orders.

• Let the other person save face.

• Praise the slightest improvement.

• Give the other person a fine reputation to live up to.

• Use encouragement. Make the fault seem easy to correct.

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Why It Still Matters Today

Despite being written in the 1930s, How to Win Friends and Influence People remains startlingly relevant. Human nature hasn't changed, even if technology has.

1. It’s a Counter to Digital Coldness

In a time where online communication often breeds misunderstanding, hostility, and detachment, Carnegie’s call for empathy and kindness feels almost revolutionary. Social media may connect us technically, but it often disconnects us emotionally. Carnegie reminds us that face-to-face connection, body language, tone, and sincere attention are irreplaceable.

2. A Blueprint for Professional Success

In the business world, soft skills are often harder to develop than technical ones. Salespeople, managers, entrepreneurs, and customer service professionals all benefit from the ability to build rapport, resolve conflict, and influence ethically.

Major corporations still use Carnegie training programs for leadership development, public speaking, and negotiation. That’s because Carnegie’s methods work: people still want to be heard, respected, and appreciated.

3. It Encourages Ethical Persuasion, Not Manipulation

Some critics accuse Carnegie of promoting superficial charm. But when read carefully, the book clearly emphasizes sincerity. Flattery without truth is manipulation; appreciation grounded in real observation is transformative.

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Legacy and Cultural Impact

Few self-help books have had the cultural and psychological impact of How to Win Friends and Influence People. It helped establish the personal development movement and inspired countless authors, from Stephen Covey to Tony Robbins.

Beyond bookshelves, its principles have been adopted by diplomats, teachers, counselors, and world leaders. Warren Buffett famously took a Dale Carnegie course in public speaking and credits it with changing his life more than any other education he received.

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Criticisms and Limitations

While influential, the book is not without its detractors. Some claim it promotes inauthenticity, turning relationships into transactions. Others argue it underplays systemic issues, offering individual charm as a cure for deeper organizational or social problems.

However, these critiques often miss the heart of Carnegie’s message. The book doesn’t propose a solution to every human problem—but it does offer tools to become a more thoughtful, respectful, and emotionally intelligent person.

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Conclusion: Simple, But Not Easy

The brilliance of How to Win Friends and Influence People lies in its simplicity. The advice—smile, listen, avoid criticism—may seem obvious. But as Carnegie often notes, “common sense is not always common practice.”

Applying these principles consistently requires humility, patience, and emotional maturity. But the reward is lasting: stronger relationships, greater influence, and a more fulfilling life.

In a world still hungry for connection and understanding, Dale Carnegie’s timeless wisdom remains not only relevant but vital.